Target Group Audience
- Strategic
- Annalytical
- Loyal
VALUES
Varun Matthew
Market oriented
Age : 45 Years
"We need loyal and honest customers that grow and
benefit from us.”
OEM(Original Equipment Manufacture)
GOALS
- Increase his sales by a value-added reseller
- Track his sales
- Generally works closely with the firm that sells the finished product.
- Friendly
- Listener
- Communicative
VALUES
Amar Sharma
Sales oriented
Age : 30 Years
"People have needs and company needs sales, I build
the bridge between them”
DSA
(Direct Selling Association)
GOALS
- Sell the product for high profit
- Track the sales
- Works with any company that sells a product.
- Ambitious
- High Profile
- Fast paced
VALUES
Sanjay Patne
Print business
Age : 34 Years
"The challenge in high value equipments is maintenance.”
Production
GOALS
- Increase his sales by a value-added reseller
- Track his sales
- Generally works closely with the firm that sells the finished product.
After conducting interviews of the people from the respected segments of society, I collected the insights here
